01
The challenge
"Social media management" is a crowded category. Visitors needed to understand quickly what makes this product different, who it is for, and how much control they keep over what gets posted in their name.
Case study · Product marketing website
PostAutoPilot
A SaaS product site for social posting through your team's networks
PostAutoPilot helps businesses stay visible on social media by publishing through their own accounts and their employees' connected accounts. The site had to make a new idea, employee advocacy, obvious in one scroll.
- Client
- PostAutoPilot
- Industry
- SaaS · Social media management
- Platform
- Product marketing website
- What I did
- Website design, Front-end development, Product messaging structure, On-page SEO
- Live site
- www.postautopilot.com
02
The solution
The homepage opens on the core idea, "Your next customer could be in their network", then shows the three-step path of create once, make it personal, publish and share. AutoPilot and Co-Pilot are explained side by side so a buyer sees they choose between automatic posting and team approval, and industry pages carry the same idea into specific teams.
What was built
Key features
- 01
One-line positioning
The first screen states the job and the benefit, with See how it works and Book a demo as the next steps.
- 02
Create, personalise, publish
A three-step section that turns a new product category into a simple sequence.
- 03
AutoPilot vs Co-Pilot
Automatic posting or review-before-share, explained so control is never in doubt.
- 04
Industry pages and pricing
Enterprise, real estate and other industries, plus a pricing page, in the main navigation.
On the live site
Inside the build
The outcome
PostAutoPilot has a product site that sells the idea before it sells the features, with clear routes to a demo, pricing and signup. It is live at postautopilot.com.
