01
The challenge
A nonprofit has several audiences with different next steps: a parent wants a program, a volunteer wants to help, a donor wants proof of impact. The site needed to serve all of them without burying the mission.
Case study · Nonprofit website
Able Athletics
A nonprofit website for inclusive sports for children of all abilities
Able Athletics runs inclusive and unified sports programs for children with visible and invisible disabilities. Its site has to speak to families, volunteers, partners and donors at the same time.
- Client
- Able Athletics
- Industry
- Nonprofit · Adaptive sports
- Location
- United States
- Platform
- Nonprofit website
- What I did
- Website design, Front-end development, Content structure, Donation path
- Live site
- ableathletics.org
02
The solution
The homepage leads with the mission, "Inclusive sports for all abilities", then shows the organisation's own impact figures, upcoming events and the education-first approach. Donate stays in the header, and the navigation separates origins, team, community, services, impact, press, partners and donors so each audience finds its own page.
What was built
Key features
- 01
Mission-first hero
"Inclusive sports for all abilities" with a direct contact action in the first screen.
- 02
Impact section
Athletes, volunteers, therapists and coaches presented as the organisation's own published figures.
- 03
Events and newsletter
Upcoming events and a subscribe block keep families and supporters coming back.
- 04
Always-visible donate
A donate button in the header, with partner, donor and press pages for funders.
On the live site
Inside the build
The outcome
Able Athletics has a site that puts its mission first and gives every audience a clear page and next step. It is live at ableathletics.org.
