01
The challenge
Chauffeur customers want a price and a booking, not a brochure. The site had to feel premium while letting a visitor plan and request a trip from the very first screen, in French and English.
Case study · Booking website
JW Prestige
A booking-first website for a luxury chauffeur service in Paris
JW Prestige is a private chauffeur service in Paris offering airport and station transfers, long-distance trips and premium VTC rides in a Mercedes fleet.
- Client
- JW Prestige
- Industry
- Luxury transport · Chauffeur (VTC)
- Location
- Paris, France
- Platform
- Booking website
- What I did
- Website design, Booking flow, Front-end development, French and English content
- Live site
- jwprivatecar.com
02
The solution
The hero pairs "Service de chauffeur de luxe à Paris" with a trip planner right beside it: trip type, vehicle class, pickup and destination, passengers, direction and date, ending in a See the rates button. Below it, the fleet, the chauffeurs and the service promise build confidence before the ride.
What was built
Key features
- 01
Trip planner in the hero
Trip type, vehicle class, route, passengers and date, with rates one click away.
- 02
Mercedes fleet pages
E-Class, V-Class, S-Class and Maybach, each shown for the trips it suits.
- 03
Bilingual
French by default with an English version for international travellers.
- 04
Packages and FAQ
Airport transfers, packages, an FAQ and a dedicated booking page.
On the live site
Inside the build
The outcome
JW Prestige has a premium site where a traveller can plan a trip and see rates in the first screen. It is live at jwprivatecar.com.
