01
The challenge
Customers come back again and again to check where a package is. The site needed tracking, rates and accounts to be just as easy to reach as the sales pitch.
Case study · Logistics website with accounts
A freight-forwarding website from Florida to Jamaica
iIcon Shipping gives customers in Jamaica a personal Florida address for online shopping, then forwards their packages by air or sea.


01
Customers come back again and again to check where a package is. The site needed tracking, rates and accounts to be just as easy to reach as the sales pitch.
02
"Track your packages in real time" leads the homepage, with Track Package, Rates & Pricing, Login and Register in the header. Below, the personal Florida address, air and sea options and a how-it-works section explain the service to new customers.
What was built
Package tracking in the hero and the header, because it is the most common visit.
The core offer for shopping US stores, explained up front.
Both options, with package receiving, shown as services.
Login, register, rates and pricing, FAQ and support in the top bar.
On the live site


The outcome
iIcon Shipping has a site that serves both new customers and returning ones checking a package. It is live at iiconshipping.com.